Social Media and its Impact on Students’ Academic Performance

Abstract

This research study was conducted in district Swat of Khyber Pakhtunkhwa, Pakistan. This study aimed to investigate the impact of social media on students’ academic performance. Quantitative research methodology was used for investigating the impact of social media use on academic performance of students. A total of 300 samples were collected from different colleges and universities. The data was collected in the form of structured questionnaire. These questionnaires were directly filled in from students in hard form. The data revealed that 43% of these respondents strongly agreed that their academic performance was negatively affected by use of social media, while 25% agreed that social media use has negatively affected their academic performance. Of these responses 50% agreed that unavailability of internet cause huge frustration and uneasiness in them and due to this frustration they do not intend to do anything including their studies. Among them 51% showed that they spend and waste huge time on social media due to which their academic performance is negatively affected.