Investigation of High School Heads’ Persuasive Management Practices in Islamabad

Abstract

This study investigated the persuasive management practices (PMPs) of school heads in Islamabad Capital Territory (ICT). Persuasive management was defined as leadership that motivates and influences stakeholders through vision, reasoning, and ethical example, aligning with the transformational constructs i.e., idealized influence, inspirational motivation, intellectual stimulation, and individualized consideration. A descriptive research design was employed for this study. The population included 391 high school heads (190 male, 201 female), from which a non-proportional stratified random sample of 40 heads (20 male, 20 female) was drawn. Data were collected using a 20-items, 5-point Likert scale questionnaire. It was reviewed by seven experts and CVI was to be 0.98. Descriptive statistics and the Mann– Whitney U test were used. The findings showed the moderate use of persuasive practices, with females heads slightly higher in some areas but with no significant gender differences was found. It was recommended to arrange workshops for both male and female school heads to increase their PMPs.