The Influence of Meme Culture on Youth: Addiction and Linguistic Impact

Authors

  • Maha Hijab Sikandar Lecturer, DELS-SLA, UMT, Lahore, Punjab, Pakistan Email: maha.sikandar0@gmail.com
  • Mehar Jan BS-English Literature Student, DELS-SLA, UMT, Lahore, Punjab, Pakistan
  • Hina Riaz BS-English Literature Student, DELS-SLA, UMT, Lahore, Punjab, Pakistan
  • Neha Rubbab Butt BS-English Literature Student, DELS-SLA, UMT, Lahore, Punjab, Pakistan

DOI:

https://doi.org/10.63163/jpehss.v3i3.502

Abstract

In the digital era, meme culture has become an integral part of youth communication, social interaction, and identity expression. While memes offer entertainment and cultural commentary, their pervasive consumption raises questions about psychological dependency, cognitive changes, and linguistic evolution. This research investigates the impact of meme culture on youth behaviour and language, focusing on meme addiction, reduced attention span, and the emergence of meme-based slang. Through a synthesis of scholarly literature and observational analysis, the report highlights the consequences of excessive meme consumption on academic performance, social communication, and misinformation spread. It further discusses how visual memes, GIFs, and emojis have reshaped youth discourse, creating fragmented yet impactful linguistic trends. The study adopts qualitative analysis and secondary data review, aiming to contribute to media literacy discussions and propose strategies for balancing digital engagement with critical thinking.

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Published

2025-07-02

How to Cite

Maha Hijab Sikandar, Mehar Jan, Hina Riaz, & Neha Rubbab Butt. (2025). The Influence of Meme Culture on Youth: Addiction and Linguistic Impact. Physical Education, Health and Social Sciences, 3(3), 15–30. https://doi.org/10.63163/jpehss.v3i3.502