Factors Affecting Infant Milk Purchase Intention in Karachi

Abstract

Infant milk acquisition decisions of consumers develop across several elements which embrace recognized brand quality together with price levels and cultural influences and nutrition education and promotional initiatives. The research analyzes essential product purchase factors for infant milk among Karachi residents by using a quantitative methodology. A structured research survey built the data foundation which underwent statistical regression and correlation testing to find important purchase prediction variables. The study reveals that brand recognition together with pricing factors dominate purchase behavior yet nutritional information proves equally important to customers. Parental brand preferences arise from cultural influences that modify their trust towards local brands as well as international ones because of social traditions and traditional values. Purchase intention reacts to measurable marketing and advertising effects due to their ability to enhance brand perceptions which subsequently influences consumer selections. This research confirms that consumers need product information transparency alongside customized marketing approaches to achieve trust in brands. The study suggests implementing regulatory policies to manage advertising statements and starting educational campaigns about infant diet while setting prices to make products more accessible. The study offers relevant marketplace understanding to all groups who work with promotional activities and regulated product distribution of infant milk formulas. Research investigation should focus on digital marketing effects alongside modern customer preferences within the infant nutrition market.