Synthesizing The Evidence: How Real-Time AI Interactions Influence Consumer Purchases in Live Streaming. Physical Education, Health and Social Sciences, [S. l.], v. 3, n. 3, p. 137–151, 2025. DOI: 10.63163/jpehss.v3i3.696. Disponível em: https://journal-of-social-education.org/index.php/Jorunal/article/view/696. Acesso em: 6 may. 2026.